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In 1918, General Motors purchased the McLaughlin Motor Car Company limited of Canada. This purchase would eventually become General Motors of Canada. The company produced Buicks under the name McLaughlin-Buick until 1942 when the McLaughlin name would disappear from the cars.
The McLaughlin Buicks looked nearly identical to their Buick brethren in the lower 48 states. In most cases, the only difference was the badging.
Buick advertising in 1937 proclaimed, “It’s Buick again!” Buick saw strong sales growth with the totally revised 1936 cars and with the changes made for 1937 they looked to extend the good fortune. Refreshed front sheetmetal across all lines marked the most notable outward change for the model year.
At the top of the Buick line was the series-90 Limited. The Limiteds came in four humpback closed body styles all on a 138 inch wheelbase chassis. The Limited came standard with one left-side side-mount spare tire.
Sales for 1937 were much stronger than 1936. In fact, Buick enjoyed their best sales year since 1926. The bulk of the sales were in the lower and middle priced offerings, but the Limited did contribute. 4,671 Limited's of all body types were sold both domestically and abroad. -
Company
General Motors
Make
Buick
Model
Limited, 90L
Body Style
Limousine, 4- door, 8-pass.
Body Manufacture
Fisher Body Co.
Model year
1937
Wheelbase
138 inches
Length
216.5 inches
Engine
inline-eight, OHV, 320.2 cid
Horsepower
130 @ 3400 rpm
Transmission
3-speed manual
Original Base Price
$2,342
Brand Production
220,346 model year
This Car Production
965 -
Of the 965 Limited limousines constructed in 1937, only 245 were built for export. It is unknown how many of those were McLaughlin built cars, but the number is certainly low. Cars were often exported to countries with right-hand drive such as Great Britain or South Africa.
When this car was acquired in June 2006 it was painted yellow, an incorrect color for this year and model. Because the rear seat was newly upholstered in beige cloth, it was decided to repaint the car in black befitting both the model and the interior cloth. Later, in 2014 the front seat was reupholstered in an appropriate dark leather.
Sadly, no history is known of this car.